Stand Out With Your Linkedin Profile Summary

The face I make when I look at a bad profile summary

So you want to knock people's socks off with your Linkedin profile summary? Lets talk about that...

You have no idea about the power of an effective profile summary. A whole new world is at your finger tips if you can explain your purpose in a few short sentences.

Things to consider why to spend time on your bio

Often times your summary is the first or second impression- DO NOT BLOW IT

Your profile is a reflection of you and your company- Again DO NOT BLOW IT

We all have seen those profiles that have little to no content on them and have no idea what that person is about. The better you clarify who you are and what you do gives you a better shot in connecting with prospects.

Prospects want to talk to experienced, "cool", well read, professionals-not snot nosed, part-time interns who are trying to exploit chumps. 

 Have a sense of pride in how your personal brand is represented. After all, you are the one who put it up there in the first place. Don't make a fool of yourself.

Five parts to having an engaging profile summary

1. Think of this as a networking pitch. So many times a weak summary will turn clients away from further conversations. Just like in writing your first and last sentences should be the most engaging. Try to remember your high school writing days about topic and concluding sentences. 
2. Have the end in mind. Who is your target audience? What action do you want those who read your profile to do? What are your objectives? Make sure they know your objectives or rather make them intrigued to learn more about what you can do for them. 
3. What is your street-cred? Don't sound too arrogant but make sure you let the world know how awesome you are. Avoid cliche and overused terms. What separates your from the pack?
4. Give them a reason to connect with you and a call to action.  
5. Attaching additional content- This is where you can attach some cool content like an impressive company video, your URL to your blog or links to other of your social media content (more touch points).

Comment below what you think and feel free to check out my summary and offer critique. Never be afraid to ask people to look over your summary. Linkedin.com/in/brycejnobles