Tired of being an under-qualified generalist instead of a specialist? Listen to the voice of the employer

Times of Change

Tired of being under qualified? 
Are you being beat out of  jobs due to your english, psychology, history major? Feel like you don't add value to the work field? Don't know how to sell yourself? Lets fix this. 

You are the product
In business there is a saying, "Listen to the customer," companies, instead of focusing on developing a product, having low prices and beating our the customer,  they listen to the VOC. What in the world is VOC? 

What is the Voice of the Employer, VOE? 
Easy. It is the voice of the customer, dare I dub it the cries of the customers. In order to get transactions from customers, companies need to adapt. Now think of yourself as your personal brand and the customers are the companies that we are applying for. 

Do some homework,know 6 things; 
About the company
Company culture
Job openings
Job details
Primary responsibilities
Qualifications

Go get Qualified

Now that you know what the VOE is, go and get a book about it. Get experience, this is where you need to be a dog. If you don't go all out in this you are going to fall short and you are wasting your time. This is where you passion comes in. Passion and sacrifice go hand and hand, do whatever it takes.

Build your value in with two sentences.

[I] compete in the [Job category] and provide [biggest benefit] to [Company identity] when I am [attributes they are looking for in a hire].  [I], unlike [main competitors], am unique because I provide [element of differentness].